Numerous Tourists Attracted by Jin Yan'an Folk Cultural Performance
On the square of Yan’an Revolutionary Memorial Hall, the sonorous and powerful drums and the cheerful Yangko of northern Shaanxi ignited the enthusiasm and joy of the Chinese New Year.
In front of theBell and Drum Towerof Jin Yan'an, in the bright lights, tourists recited Snow Adopted Afterthe Tune of ChinYuan Chun,heroically.
On Erdao Street, at thehustling andbustlingnight market, citizens and tourists werejostling to taste food.
Visit the scenic spots, experience folk customs, appreciate intangible cultural heritage... On the Spring Festival this year, Yan’an streets were decorated with lanterns, and red revolutionarysitesandtourist attractions were filled up by visitors, wonderful folk activities, artistic performances, cultural tourism market continuedto thrive, thelively festive atmosphere was everywhere. Up to now, the city has held 279 mass cultural activities, with 61,000 online participants and 301,000 offline participants...
In the dense atmosphere ofLunar New Year,traditional culturemakes new advances
Spring Festivaltravel has become a new demand of a better life, and a new folk custom. On this Spring Festival, Yan’an has handed over an eye-catchingreport- according to estimates, the city received a total of 2,511,900 tourists during the Spring Festival, ayear-on-yearincrease of 44%, 122.95%of thatin 2019; Tourism revenue reached RMB 1.071 billion Yuan, ayear-on-yearincrease of 61.59%, 119.34% of that in 2019, and per capita consumptionwas RMB 426.37 Yuan.
Behind the exciteddata is the prosperous and lively grand activity of “Yan’an Lunar New Year”. The 41st“Yan’an Lunar New Year”&2024 Spring Festival Cultural Tourism Series Activities, 62 series of activities were arranged by the municipality, 127 by counties (cities and districts), and five theme cultural tourism activities were launched,namely: “Yan’anunder Light”, “Taste Yan’an”, “Sing Yan’an”, “Read Yan’an”and“Yan’anof Ink”.Cultural tourism market players continued to work hard. The integration of culture and tourism shows vitality.
“Tung tung gong, tung tung gong...”On February 13, a joyous Yangko dance was presentedon the square of Yan’an Revolutionary Memorial Hall. The sonorous drums, cheerful dances, and unique artistic charm of the northern Shaanxi Yangko have ignited the enthusiasm of the Chinese New Year and attracted a large number of tourists to stop and watch. Many tourists were infected by the lively atmosphere and participated in it, immersed in the experience of northern Shaanxi New Year.
In order to enrich the spiritual and cultural life of the masses and create a happy and peaceful festival atmosphere, Yan’an Revolutionary Memorial Hall gave full play to its own advantages, combined the revolutionary traditional education with the excellent traditional Chinese culture, and planned a series of wonderful cultural interaction activities, such as rubbingblessings of theYear of Dragon, treasure hunting in memorial hall, DIY dragon lantern... The series of interesting activities have attracted many tourists to participate actively. “During the visit, we also participated in the games, not only experienced the traditional culture, but also learned the history of the Red Revolution, which was very meaningful,” said Yang Xiu, a tourist.
During the Spring Festival, the streets of Yan’an werefull of the charm of traditional culture. The opera performance continued to be staged in the city's cultural and art center, and the people enjoyed the cultural feast at their doorsteps; Yan’an New District launched a series of activities such as the intangible cultural heritage ironflower, the Phoenix and Flying Dragon Show, the New Year theme parade, and folk music; Ansai Waist Drum and Zichang Suona were selected into the Intangible Cultural Heritage Collection in the Year of the Dragon · New Year Intangible Cultural Heritage Night -- 2024 Spring Festival Special Programorganized by China Intangible Cultural Heritage Association; The intangible heritage food, Nine Turnsand other activities onthe New Year’sShopping Festival on South Squareof Pagoda Hill allowedtourists to travel in Pagoda Hiland enjoy in Pagoda Hil.
Full of vitalities, cultural and tourism integration burst momentum
From staying up late on New Year’s Eve at home to traveling, the Spring Festival has gradually become the peak of mass travel. During this year's Spring Festival holiday, the city's major scenic spots were all crowded, ushered in a new round of touristpeak. The HuangdiMausoleum, Hukou Waterfall, Qiankun Bay- these three5A scenic spots continuedto receive rising number of tourists, the Red Revolutionarysitescontinuedto be hot, urban tourism was brilliant. The bright lights under the Pagoda Hill, the snow and ice Lantern Festival on Yan’an Red Street, and the special food and performances on ErdaoStreet have become hot searches and attracted numerousfans.
“North country scene,ahundred leagues locked in ice,athousand leagues of whirling snow.Both sides of the Great Wall, one single white immensity.The Yellow River's swift currentis stilled from end to end...”On the evening of February 15, tourists gathered at the Bell and Drum Tower Square in Jin Yan'anScenic Area to reciteSnow Adopted Afterthe Tune of Chin Yuan Chun, pushing the atmosphere of the New Year to a climax.
Hundreds of performances were staged throughout the day, immersive interactive performances continued, and hundreds of sets of lanterns created a dream world of intertwined light and shadow... During the Spring Festival, a series of cultural tourism activities promoted by Jin Yan'anwerefull of New Year taste, distinctive characteristics and wonderful, providing exquisite cultural tourism “feast”for the general public and tourists to Yan’an. “Ibringthe whole family to Jin Yan'anto playthis Spring Festival, the streetsarecheerful, wonderful performances continue, adults and children are watching and playing, the whole family is very happy,” tourist Li Ying said.
A variety of cultural tourism activitieshave led Jin Yan'an’stourist reception amount and income hit a record high in the same period, ushering in a “good start” of 2024 tourism. “This Spring Festival, we launched 27 cultural tourism activities covering traditional and modern elements, aiming to showcase Yan’an's rich red culture and rich traditional cultures to tourists. By combining traditional folk customs and modern elements, every visitor to Yan’ancan feel the unique cultural charm and the happy atmosphere of the New Year.”saidGeneral Manager Ma Nan from Yan’an Commercial Operation Management Co., Ltd.Of Shaanxi Tourism Group.
Boomingconsumption, service qualityis improved and upgraded
The dense atmosphereof the New Year, the popularity, and the booming Spring Festivalmotivated the consumer vitalityat Yan’an cultural travel market. From a rich variety of special food to a dazzling creative cultural products, this Spring Festival, the city's tourist attractions, tourist consumption gathering areas and business areas presenteda prosperous scene. It is estimated that the city received 1.06883 million overnight tourists, accounting for 42.53% of the total number of visitors, realized overnight tour income of RMB 537 million Yuanandper capita spending of RMB 503.60Yuan on a singleday...
In order to allow thetourists to enjoy more cultural tourism products, the cultural relics departments at the city and county levels and cultural tourism enterprises have sent out “gift packages”, and there’re wonderful cultural tourism activities to benefit the people. HuangdiMausoleum, Qiankun Bay, Pagoda Hill, Jin Yan'anand other scenic spots also launched Spring Festival ticket rate relief, consumption reduction, free play packages and other cultural tourism promotion activities, releasing great consumption potential and promoting Yan’an’swinter tourism market to continue thehot.
“On the bank of the roaring Hukou Waterfall of the Yellow River, drink a steaming hot Yichuan thick wine to warm the stomach and the heart.”Zhang Li, a tourist from Jiangsu, said with emotion. During the Spring Festival, the Yellow River Hukou Waterfall Tourist Area (Shaanxiside) set up a warm service point on the square in the scenic area, and the staff gave free Yichuan thick wine to tourists, so that tourists from all over the country,while visiting the great rivers and mountains, could taste the local special food. In addition, the city’s major tourist attractions have also launched warmingmeasures, such as free sweet dumplings, dumplings and special food, to send warm New Year wishestothe general public and tourists.
The Spring Festival holiday is also the peak of tourism.On accountof the number of tourists in some popular scenic spots hadreached or was close to the maximum carrying capacity, the city's cultural tourism department carriedout process monitoringaccording to areas and in groups, urging and guiding A-level tourist attractions to strictly abide bytherequirementsof “limited, reservation, and staggering peak” forflow control, and constantly improve the quality of service and tourist experience. During the holiday, the city dispatched a total of 840 law enforcement personnel to inspect 297 business units (including Internet service business premises, entertainment venues, scenic spots, theaters, hotels, travel agencies and performance venues).No major complaints about the quality of tourism services and safety accidents occurred, and the cultural tourism market was safe and steady in general. (Reported byHe Qiuping and Zhang Xin)